Menu merchandising
Is an art to sale the product by menu car. for example in a restaurant food and beverages items are mention along with prices and menu is designed according to customer type ,demand etc. this type of sale Technique are called menu merchandising. Having a great product or a restaurant full of customers doesn’t mean you’re making money. As restaurateur “Diamond” Jim Brady is alleged to have said in 1901: “You can have the best product in the world but if you can’t sell it, you’ve still got it!” The fact is, people don’t “buy” things, they are“sold” things. Don’t be shy about “merchandising your menu.” A long time ago, Grandpa Sullivan (a salesman so good that he could sell you a dead horse and when you came back to complain, sell you a saddle to go with it) pointed out that There are only Four Ways to Grow A Business: 1. Acquire More Customers (of the kind you want to serve) 2. Improve the process 3. Increase the price 4. Increase the average value...