sales control in hotels
The Goals of Sales Control Control is defined as a process used by managers to direct, regulate, and restrain the actions of people so that the established goals of an enterprise may be achieved. Revenue control is clearly an important goal of sales control, but it is not the only one. There are at least two others. A second goal of sales control is to optimize the number of sales—to undertake those activities that are likely to maximize the numbers of sales or customers. A third goal of sales control is to maximize profit. Profit maximization requires two essential activities: pricing products properly and selling those products effectively. 1. Optimizing number of customers 2. Maximizing profit 3. Controlling revenue I. Optimizing number of sales: Assuming that there are sufficient numbers of potential customers available within a reasonable distance from a particular restaurant—that is, that the target market is large enough—there are certain steps that can be tak...