tequila
agave plant The brand "tequila" is controlled by the Mexican government. Anybody interested in its production must comply with strict regulations set forth by the Secretary of Economy (formerly Secretary of Industry and Commerce) who has delegated authority upon the Tequila Regulatory Council (Consejo Regulador del Tequila) CRT, a private non-profit organization based in Guadalajara, Jalisco responsible for the regulation, verification, and quality certification of tequila. The Council oversees every aspect of production, from agave cultivation to bottling and labeling in order to guarantee consumers of the genuineness of the product. To ensure that tequila is genuine, it must be produced according to the strict standard NOM-006-SCFI-1994 and must bear the official standard or NOM (Norma Oficial Mexicana) and the Council's monogram "CRT" on the label. Premium Tequila must also have the "100% Agave" markings on the label. Each approved tequil...